លោកអ្នកឧស្សាហ៍លឺពាក្យថា Marketing។ តើលោកអ្នកដឹងទេថា Marketing គីជាអ្វី?
Table Of Content
តើម៉ាឃីតធីងជាអ្វី?
Marketing រួមបញ្ចូលទាំងវិទ្យាសាស្ត្រ និងសិល្បៈ នៅក្នុងការ រុករកគុណតម្លៃ បង្កើតគុណតម្លៃ និងពាំនាំគុណតម្លៃ ដើម្បីបំពេញតម្រូវការ ទីផ្សាគោលដៅ ដែលអាចនាំមកវិញនូវប្រាក់ចំណេញ Philip Kotler (2016)។
Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Philip Kotler (2016)
និយមន័យជាសាមញ្ញ
ប្រហែលជានិយមន័យដែលសាមញ្ញបំផុត យើងអាចនិយាយបានថា ម៉ាឃីតធីងជាការគ្រប់គ្រងទំនាក់ទំនងជាមួយនឹងអតិថិជនដែលអាចផ្តល់មកវិញនូវប្រាក់ចំណេញ (Managing Profitable Customer Relationship)។”
ម៉ាឃីតធីងលើសពីការលក់ និងការផ្សព្វផ្សាយ។ វាទាក់ទងខ្លាំងទៅលើការបំពេញចិត្តអតិថិជន។ លោកអ្នកដែលជាម៉ាឃីតធីងត្រូវការយល់ពីដំរូវការរបស់អតិថិជន អភិវឌ្ឃន៍ផលិតផលនិងសេវាកម្ម ដែលផ្តល់នូវគុណតម្លៃឧត្តមទៅអតិថិជន ហើយផ្សព្វផ្សាយវាដោយប្រសិទ្ធភាព។ លោកអ្នកត្រូវតែយល់ថា មាឃីតធីតមិនមែនជាសកម្មភាព១នោះទេ វាជាដំណើរការ “Process”។
គោលដៅរបស់ Marketing
Tellus at urna condimentum mattis pellentesque id nibh. Auctor neque vitae tempus quam. Tempor id eu nisl nunc. Feugiat in ante metus dictum at tempor commodo ullamcorper a. Morbi tristique senectus et netus et malesuada. Pellentesque adipiscing commodo elit at imperdiet dui accumsan sit. Facilisis mauris sit amet massa.
Tellus at urna condimentum mattis pellentesque id nibh. Auctor neque vitae tempus quam. Tempor id eu nisl nunc. Feugiat in ante metus dictum at tempor commodo ullamcorper a. Morbi tristique senectus et netus et malesuada. Pellentesque adipiscing commodo elit at imperdiet dui accumsan sit. Facilisis mauris sit amet massa.
ទាក់ទាញអតិថិជនថ្មី
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ថែរក្សាទំនាក់ទំនងជាមួយអតិថិជនចាស់
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Tellus cras adipiscing enim eu turpis egestas. Sagittis orci a scelerisque purus semper. Gravida dictum fusce ut placerat orci nulla pellentesque.
ម៉ូឌែលទូទៅអំពីដំណើរ Marketing
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.
Understand the limitations
Tellus at urna condimentum mattis pellentesque id nibh. Auctor neque vitae tempus quam. Tempor id eu nisl nunc. Feugiat in ante metus dictum at tempor commodo ullamcorper a. Morbi tristique senectus et netus et malesuada. Pellentesque adipiscing commodo elit at imperdiet dui accumsan sit. Facilisis mauris sit amet massa.
Account for errors
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
- Praesent placerat risus quis eros.
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- Ut aliquam sollicitudin leo.
Best AI voice assistants
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.
AI virtual assistants to increase your productivity
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.
- Lorem ipsum dolor sit amet
- Consectetur adipiscing elit
- Suspendisse lacinia finibus ipsum
- Vitae tempus. Nam vestibulum
- Pretium leo a facilisis.
StayFocusd
Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It’s not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real.”
Time Doctor
From its medieval origins to the digital era, learn everything there is to know about the ubiquitous lorem ipsum passage.
Conclusion
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident,
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